Delta Apparel is doubling the size of its Clinton, TN, distribution center that will enable the company to service its expanded product line. Delta intends to add retail packaging operations to service its Direct-to-Retail business and integrate its DTG2Go digital print and fulfillment services. The $15-million project will be completed over the next year. Elsewhere at Delta, the Soffe brand enjoyed its second consecutive quarterly sales growth in the fourth quarter, fueled by strength in the military specialty and e-retailer channels. Channel-specific graphic T-shirt collections have been developed for the brand’s product line.
Rebel Athletic and Eric McCrite Company (EMC) announced a partnership and new distribution plan. EMC will be the first and exclusive distributor of Rebel Athletic shoes and bags, including the iconic Rebel Dream Bag, through its many dealer networks and Amazon. EMC will receive the first containers of Rebel product in early January of 2020 and is exploring specialty run items on future production with Rebel.
Nike Swim has introduced Nike HydraStrong, a high-performance, chlorine resistant fabric built to withstand the everyday demands of high-intensity training and competition. Found in the majority of the Nike Swim performance swimwear SS20 styles, including the cutout one-piece, all-new lace-up tie back and men's silhouettes, Nike HydraStrong is the longest lasting and most durable fabric Nike Swim has introduced.
The National Lacrosse League (NLL) has added True Sports to its growing list of partners for the 2019-20 season. True Sports’ gear will be mobilized throughout the NLL during the 2019-2020 season, which begins November 29.