Blythe’s Patches Up COVID-19 Efforts
With Spring sports cancelled and thousands of high school athletes missing out on their varsity seasons – and the chance to purchase that always-important Varsity Jacket to mark the occasion – Mike Blythe, owner of Valparaiso, IN-based Blythe's Athletics, has come up with a unique way to ease the disappointment just a little bit.
The team dealer designed a special coronavirus Varsity Jacket patch for high school athletes to add to their jackets to mark the occasion of a missed season.
“It’s been a big hit with high school kids, it’s selling very well and is a historical reminder of what happened this year,” Blythe tells Team Insight Extra.
The patch is part of his business’ effort to stay ahead of the game by anticipating what customers will want in this new environment, and to help boost sales following the lack of a finish to the high school basketball season and the start of the 2020 baseball season.