Sporting Goods Are Among the Few Positives Among COVID-19 Pandemic
Although team sports sales have taken a massive hit as a result of school closings and the cancellation of spring sports throughout the country, the general category of sporting goods, along with home fitness and bicycles, actually fared fairly well in the midst of the pandemic this late winter and early spring.
According to retail sales data from The NPD Group, during this time of social distancing, sports and home fitness equipment as well as children’s and adult leisure bicycles have seen double- and triple-digit sales increases,
Because schools were closed and sports seasons cancelled, adults have been tasked with inventing recess and physical activity for their kids. Goals and nets, hoop systems, and balls were March growth leaders within the sports equipment space. Soccer, lacrosse and hockey goals and nets generated a combined $13.5 million in sales for March, up 38 percent over the prior year. Basketball hoop systems grew by 110 percent while sales of basketballs and footballs grew double-digits, and both were driven by junior sizes. (Similarly, golf nets and screens increased by 144 percent and swinging and putting mats increased 138 percent.)